Firstly, EURO COOP is one of the oldest European Consumer Organisations. Its national member organisations were among the first consumer organisations in their respective countries. EURO COOP and its member organisations therefore enjoy a long tradition and many years' experience of dealing with consumers and their concerns.
Secondly, EURO COOP member organisations are unique in that they are democratically structured and managed. In other words, thanks to the co-operative principle of "one member, one vote", every member has a role in setting the objectives of his/her consumer co-operative and in turn in its management via their local, regional and national assemblies.
This leads to the third reason - the unique "grassroots" structure of consumer co-operatives. This means that consumer co-operatives are directly in contact - and therefore fully aware - of the views of their consumer-members at the local level, be it a village consumer co-operative on the Portuguese Algarve, in the frozen Finnish tundra north of the Artic Circle, in a mountain village in Cyprus, or on the remote Highlands and Islands of Scotland. This grassroots structure - which is unique to consumer co-operatives - means that they are in daily contact with millions of consumers across Europe every day. Thanks to this rich contact, they are aware of their consumers' concerns and respond to them with pragmatic, realistic solutions. In order words, consumer co-operatives not only identify consumer concerns, but unlike other consumer organisations, they actively intervene to resolve these consumer concerns. In this way, consumer co-operatives truly empower consumers.
Moreover, today's consumer co-operatives offer a range of dynamic services that responds to consumers' needs - such as elaborating food quality policies in their own laboratories, publishing consumer magazines, information brochures, organising consumer information and education campaign, training courses, etc.