On this occasion, Todor Ivanov – Euro Coop Secretary General commented: “Consumer co-operatives are prime contributors in delivering safe, high-quality and sustainable food at affordable prices to their 34 million consumer-members every single day, regardless of the day of the week, be it a national holiday or, in some cases, despite the hour of the day and night. No matter what, people have to eat, so we have to be there for them. Euro Coop members have a long history of protecting the consumer, as they were among the first organisations on national level who fought for the right of all consumers, not just their individual co-op members. Today is no exception. Food safety is something very dear to our heart and inherent to our mission of serving consumer-members, who are, due to the unique co-operative model, our owners.”
Being a co-operative means you put the individual, and not profit maximization, at the centre of your operations. Therefore, consumer co-operatives work tirelessly to provide maximum possible transparency and information pertaining to the product’s safety, nutritious value and origin, among other things. Digitalisation, of course, offers incredible solutions in this regard. Consumer trust is the currency with which we operate, so Euro Coop members have made tremendous leaps forward in providing safe food through their own brands – most often known as the COOP label. This proves to be the most powerful instrument for our members to implement their principles, values and ethics and show consumer-members the real co-operative contribution in terms of quality and authentic food and controls from farm to fork. Local sourcing is prioritized and constructive partnerships with suppliers are being established.
The COOP label is a guarantee for quality and safety, because consumer co-operatives adhere to stricter standards than what the law requires. Product quality supervision is implemented through a complex system of internal and external control and audits, including testing by the consumers themselves – which is one of the benefits of being member-owned business. Therefore, self-monitoring and staff training, as well as on-site checks are indispensable to this process which ultimately guarantees prevention of risks or failures.
The European Food Safety Authority (EFSA) conducted an EU wide food safety survey and presented its results on the occasion of the World Food Safety Day. The Eurobarometer shows that the top three concerns of EU citizens are:
The origin of food: 53%
The price of food: 51%
The safety of food: 50%
Euro Coop is proud that its members are leading the way in each of these three areas. Nothing speaks more than success, and we have a lot of it to share.
ORIGIN: Coop Italy is the only business operator in the country to have designed and use a laboratory - “The Electronic Nose” which can detect the origin of products’ ingredients, thus guaranteeing full traceability and authenticity of all its more than 4,000 private label goods;
PRICE: Consumer co-operatives across Europe, and the world, guarantee high-quality at a reasonable price, and not particularly low prices. Consumer concerns pertaining to price works both ways – perceptions of too expensive or too cheap. Euro Coop members do the necessary to respect supply chain relations, while optimizing their internal operations so as to guarantee the most reasonable and affordable price to the consumer.
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