CO-FRESH

CO-FRESH (CO-creating sustainable and competitive FRuits and vEgetableS’ value cHains in Europe) is a Horizon2020 innovation action project aimed at creating sustainable and competitive fruits and vegetables value chains in Europe by bringing together key actors from pilot agri-food value chains, such as farmers, food producers, co-operatives, and consumers, along with experts in technological and non-technological solutions, environmental and social sciences, economic sustainability, and consumer acceptance. 

With a total budget of 7.5 Million Euros and a duration of 42 months, CO-FRESH developped techniques, tools, and insights for the redesign of agri-food value chains based on the state of the art in technological and non-technological approaches, as well as current best practices and key success factors analysed in innovative value chains. The project applied these tools and formats in 7 pilot cases across Europe, representing diverse fruit and vegetable agri-food value chains, including protein crops for food and feed.

CO-FRESH used the Intervention Research approach, a research method that examines the effects of an intervention on an outcome of interest, to study models of collective innovation action within and across organizations. By doing so, CO-FRESH's aim was to (re)design and pilot innovative systemic approaches to agri-food value chains that can be scaled up at the European level. These approaches could improve economic, social, and environmental performance, as well as the efficiency of these value chains, by integrating technological, social, organizational, managerial, and institutional innovations to make them more sustainable.

Euro Coop's communication and dissemination efforts had been guided by a comprehensive strategy that took into account the specific needs and preferences of each target audience. The strategy leveraged various channels and tools, such as social media, newsletters, and events, to ensure that CO-FRESH's outcomes were widely known and understood.

Euro Coop's role in CO-FRESH is to maximise the impact of the project and its results through effective communication and dissemination to a wide range of relevant audiences. To achieve this, Euro Coop developped and implemented a tailored approach to communication and dissemination within Work Package 6. This approach aimed to reach all relevant actors in the agri-food sector, as well as citizens and academia.

By engaging with relevant stakeholders and disseminating the project's results effectively, Euro Coop supported the maximization of the impact of CO-FRESH and contributed to the promotion of sustainable and competitive fruits and vegetables value chains in Europe.

Visit CO-FRESH website