EFSA’s Executive Director, Bernhard Url, welcomed the launch of the campaign: “Consumers in the EU can be fully confident that the food they put on their tables is safe. They can trust the EU food safety system and the scientific knowledge at its foundation, which has been helping to ensure our food is safe for 20 years now. #EUChooseSafeFood is an important example of our partnership with national food safety authorities, and our cooperation with consumer organisations, food producers and civil society."
Primarily targeting 25 to 45-year-old European citizens, the campaign will also explain EFSA’s role in contributing to European legislation that protects consumers and the entire food chain.
An #EUChooseSafeFood toolkit including visuals, short films and social media posts in different languages is available on the campaign website, making it easy for national authorities and associations to get involved in the campaign.