Euro Coop Co-Signs Joint Letter on Green Claims Directive

Euro Coop has joined forces with Independent Retail Europe, HOTREC, and RURALTOUR in co-signing a joint letter calling on EU co-legislators to reconsider the current direction of the Green Claims Directive. While the goal of improving the reliability of environmental claims is shared, the current draft risks creating excessive administrative burdens for businesses – including consumer cooperatives – committed to sustainability. The letter urges major improvements to ensure the Directive is workable, proportionate, and supportive of real environmental progress across Europe.

Specifically, the signatories call for improvements in three key areas:

Article 3: Introduce a simplified procedure for substantiating environmental claims and labels.

Article 10: Remove national verification procedures that create fragmentation, delays, and added costs.

Article 8: Eliminate the burdensome approval process for new labelling schemes and allow substantiated schemes to operate across the EU without restriction.

Read the letter